Pantone's Color of the Year for 2017 Is Greenery

Wednesday, December 28, 2016 , , , , , , , , ,

  Every year since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel—the list goes on.
  For the past 16 years, Pantone has released a colour that embodies deeper societal trends, forecasting and influencing visual and design trends for the year ahead in homewares, fashion and industrial design to name a few.


  Where Rose Quartz and Serenity encouraged mindfulness, rest and well-being, this earthy hue symbolizes energy and new beginnings. As Pantone puts it:
  "Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature's greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate."
  Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.
  To arrive at the decision, Pantone colour experts look for new influences in areas such as entertainment, new artist, fashion, design, popular travel destinations as well as lifestyle and socio-economic conditions. 
  Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer.

  What is the PANTONE Color of the Year?

A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

  What spirit or emotion does this color convey? PANTONE 15-0343 Greenery is life affirming. Emblematic of the pursuit of personal passions this tangy yellow green shade speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring, assertive vibrancy and vitality, PANTONE 15-0343 Greenery gives us the self-assurance and boldness to live life on our own terms, redefining what makes us successful and happy.
  Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.
  Although mindfulness was indeed a key trend this year (such as adult colouring books and exercise) there’s also been undeniable political turmoil. Brexit and Donald Trump’s election have left Western society craving authenticity and a return to simplicity.
  We’ve seen the rise in appreciation for craftsmanship and recycling of natural resources within design disciplines. Take Adidas’s upcycled ocean plastic running shoes, the recycled paper “Eco Helmet” and brands choosing to return to retro logos as some examples. 

  But this can also take place in an organic sense – such as the popular green superfoods like kale, seaweed smashed avocado - which took over every hipster café menu for a while.

  Pantone further breaks down areas in which Greenery will be evident for 2017.
Innovation 


  As well as representing environmentalism and nature, Green has also been a bold colour used for digital start-up companies and iconography, giving the colour an entrepreneurial essence.

Home Décor and Architecture 
  Pot plants, herbs and spices, botanic-themed wallpaper and paint – bringing the outside, inside, is the theme for 2017.

  Plant life can reduce anxiety and improve self-esteem, give you a sense of satisfaction and achievement for looking after a living organism, or at the very least give you some fresh and tasty flavours to put in your meals.

Fashion 

  Pantone are forecasting Greenery to also be used in fashion – providing a pop of colour in accessories and shoes, or as a bold accent in pattern. It’s been seen in recent collections of Kenzo, Michael Kors, Zac Posen and Cynthia Rowley.

Graphic Design

  Used for packaging, Greenery represents freshness and youth – both attractive traits of any business.

  Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. As displayed in the 10 palettes below, Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.









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